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CONFERENCE & TECH
From Brand Guide to Standing Ovation.
This is the workflow I lead for every event, from first design handoff to final frame.
1
Style Guide Intake
2
Logo Animation
3
Event Advertising
4
Digital Signage
5
Opening Video
6
Event Coverage
7
Post-Event
Stage 1 - Style Guide Intake
Often, this stage starts with very little direction—sometimes just a finalized logo and color palette. No motion system. No guidance on how it should come to life on screen.
This is where brand direction takes shape.
I connect with the design team to understand the intention behind the brand. How should it feel? Energetic? Premium? Disruptive? Subtle? I ask how they imagine it moving—if at all—and start translating static design into motion language.
This is where the foundation for everything that follows is built.
Once the motion language is defined, I animate the logo as the core visual asset.
This isn’t just about a reveal — it’s about creating a flexible animation that can be repurposed across video bumpers, stage screens, social content, and digital signage.
When music supports the moment, I curate a track that strengthens the brand’s energy and builds cohesion across the entire event experience.
This is where the visual and emotional identity lock together.
With the logo animation established, I expand the visual system into promotional assets that build anticipation and awareness.
Each asset carries the motion language defined in earlier stages, allowing the animated logo to emerge naturally across different formats and platforms.
Whether fully animated or blended with live footage, every piece reinforces a unified visual identity. Ensuring the event feels cohesive long before attendees ever step on site.
Digital signage isn’t advertising — it’s atmosphere.
Here, I translate core event messaging into dynamic, large-format visuals designed to grab attention and build energy. Think mini hype videos that reinforce key themes while keeping the room engaged.
These pieces often run in high-visibility areas or on the mainstage before sessions begin, ensuring the experience feels cohesive and intentional from the moment attendees walk in.
When an event calls for a defining opening moment, this is where it’s built.
In this example, I produced a trilogy of keynote opening videos — one for each day of the conference. Each piece delivered distinct messaging aligned to that day’s theme, while preserving consistent motion design, pacing, and brand language across the series.
The result: three unique experiences that still felt unified.
This stage is about elevating the moment attendees have been waiting for.
Stage 6 - Event Coverage
This is where I’m on the ground.
I lead on-site event coverage across b-roll, photography, customer interviews, and vendor coordination, ensuring brand consistency in real time.
I also coordinate and manage vendor crews before, during and after the event to ensure creative consistency and smooth execution.
Strategy doesn’t stop once the event begins — it evolves in real time.
Post-event is where value multiplies.
Keynotes become standalone assets. Breakouts transform into shareable clips. Interviews evolve into customer-driven stories. Photography and b-roll are refined for ongoing marketing use.
Every asset is shaped for distribution across LinkedIn, YouTube, landing pages, and sales enablement.
The goal isn’t documentation.
It’s sustained brand momentum.
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