Hey there! I'm Erin

My career began inside enterprise tech at companies like TIBCO and Informatica, where I learned how to translate complex business narratives into clear, brand-aligned visual systems. From main-stage conference reveals to product explainers and social-first content, I focus on shaping stories that move audiences and align with strategy.

Every project begins with a simple question: What are we really trying to communicate? That question informs everything. Structure, pacing, motion language, sound, and tone are all intentional. The goal is not simply to create content. It is to create clarity.

I integrate tools like Runway and Adobe Firefly when they enhance the process, not to replace craft but to accelerate it. Technology should support vision, not define it.

Outside of the enterprise world, I channel that same creative discipline into equestrian storytelling, building a growing digital presence rooted in authenticity, humor, and strong visual identity. Working across both arenas keeps my perspective sharp. Strategy matters, but connection is everything.

Because strong video is not just produced. It is directed.