During my time in the tech industry, I have attended and created video assets for countless user conferences. These conferences have required a range of video assets, such as opening videos, animated logos, looping logos, branded bumpers, recap videos, and much more. Below are some of my favorite assets created for these events.
Animated Logo
Every event started with me receiving the style guide from the designers. From there, my first task would be to bring the logo to life. Once the animation was finalized, I would base all the video assets around that animation.
Logo Animation: Informatica Company Kick-off
Animated logo to be used a digital signage around the event.
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Illustrator
Image: Midjourney (colorful light rays)
Logo Animation: TIBCO SKO 2020
Used for the main stage and other video assets
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Illustrator
Footage: Getty Images
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Social Loop: TIBCO NOW 2021 (digital event)
Animated video used to promote upcoming user conference.
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Illustrator
Social Loop: TIBCO NOW 2022
Animated video used to promote upcoming user conference on social media.
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Illustrator
Footage: Getty Images
Digital Signage
Digital signage is a fun way to boost event branding and explore new ways to use it.
Informatica World 2024: Get Ready looping video
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Photoshop
Use of AI: The images in the video were created using Midjourney by the brand team and needed to be broken apart so I could animate them. To do this, I used Adobe Photoshop’s generative fill. I was able to break apart the images in hours, whereas in the past it could take days.
Informatica World 2025: Are You Ready looping video
Animation: Erin Bulger
Program used: Adobe After Effects
Use of AI: The majority of the b-roll in this video was created using either Runway or Adobe Firefly. The athletes used with the text 'ready,' 'set,' and 'AI' were also created using Midjourney by the designers on my team. I then brought them into Runway, where I added movement and integrated them back into my video.
Informatica CKO 2025: Accelerate looping video
Animation: Erin Bulger
Program used: Adobe After Effects, Adobe Photoshop
Use of AI: Adobe Photoshop’s generative fill was used to alter images for animation.
The Accelerate looping video also needed to be adapted to fit 2 screens at 1920x2160 that played simultaneously.
Opening video
Opening videos for my team at TIBCO was the highlight of the year. It was our chance to break the corporate bubble and push our creative talents to the limits. For TIBCO NOW 2018, instead of one opening video that kicked off the whole event, we did three. One each day with a slightly
different theme.
TIBCO NOW 2018 Opening Video: Day 1
Animation | Video edit | Oversaw all production:
Erin Bulger
Program used: Adobe After Effects, Adobe Illustrator, Adobe Premiere
Footage: Getty Images
TIBCO NOW 2018 Opening Video: Day 2
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TIBCO NOW 2018 Opening Video: Day 3
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